Case Study: Marketo achieves faster website localization with CloudWords

Cloudwords Puts Marketo In Control of Its Global Websites

Marketo, a digital marketing software leader with localized websites across EMEA, APJ, and North America, struggled to keep its global web content consistent, up to date, and high quality. Before CloudWords, its translation and localization process was manual, slow, and dependent on a third-party vendor, causing delays, uneven user experiences, and limited control over content and translation quality.

CloudWords implemented a translation management solution integrated with Marketo’s CMS and marketing automation platform, bringing website localization in-house. This gave Marketo better workflow visibility, translation memory, and control over multilingual content, cutting page update turnaround from two to three weeks to just 3–5 days, a nearly 75% time savings, and saving nearly $200,000 in one month through translation memory efficiencies.

Marketo

Rick Redondo

Senior Manager, Web Development