Case Study: Zaren Boosts Sales and Unifies 6 Call Centers with CloudTalk

Zaren Unifies 6 Call Centers and Boosts Sales with CloudTalk

Zaren, together with Ecohome, operates six multilingual call centers across Slovakia, the Czech Republic, and Serbia, selling home-focused consumer products through direct sales. As the business scaled, its outdated phone system couldn’t provide the visibility, call recordings, or coaching tools needed to manage outbound performance effectively. CloudTalk was brought in as the modern calling platform to support their sales operation.

With CloudTalk, Zaren unified all six call centers on one platform, using analytics, call monitoring, call recording, Conversational Intelligence, and Voicebot routing to improve oversight and coaching. The team now tracks 80–100 outbound calls per agent per day, responds faster to underperforming reps, and routes inbound calls more efficiently—leading to higher accountability, better script adherence, and increased conversion rates across three countries.

Zaren

Kristina Krus

Operations Manager