Case Study: MadRent boosts lead qualification and sales with CloudTalk AI Voice Agents

MadRent drives 60,000+ outbound minutes a month with CloudTalk

MadRent, a South African vehicle rental company, faced the challenge of manually qualifying a high volume of 350-500 daily leads with a small team, which led to missed opportunities and inefficient processes. They turned to vendor CloudTalk for a solution, specifically seeking its AI Voice Agent to automate their outbound calling and integrate natively with their Pipedrive CRM.

CloudTalk implemented its AI Voice Agent, which automatically calls new leads, qualifies interest, and updates deal stages in Pipedrive. This solution achieved a cost per conversion of R31 for fresh leads, which was within their target range. The automation handles over 60,000 outbound minutes per month, converting around 100 leads per day, and allowed MadRent to move their entire validation team into sales roles.

MadRent