Case Study: Velu boosts cold call pickup rates with CloudTalk

Boosting Cold Call pickup Rates from 20% to 50%

Velu, a UK-based consulting agency for local businesses, needed a better outbound calling solution after struggling with poor call quality, dropped calls, and low cold call pickup rates of 20–30%. Training new SDRs was also becoming difficult with their previous tools, so they looked for a more reliable platform for outbound sales and cold calling.

CloudTalk provided Velu with a clean, intuitive interface, Click to Call, call tagging, number rotation, and useful dashboard analytics that fit neatly into their workflow. With CloudTalk, Velu increased pickup rates to 40–50%, reduced dropped calls and abandonment, and sped up onboarding for new reps, giving the team better visibility into performance and a stronger foundation for scalable outreach.

Velu

Syon Joshi

Chief Marketing Officer