Case Study: Skyscanner centralizes sales data and accelerates B2B sales with Cloudreach Salesforce implementation

Skyscanner - Customer Case Study

Skyscanner, a global travel search engine, needed to centralize its customer data for its sales teams and refine its complex business processes. The company, which lacked a centralized system and relied on Microsoft Outlook and Excel, compared Microsoft Dynamics and Salesforce Sales Cloud. Cloudreach was engaged to help select and implement a fit-for-purpose solution to address these challenges.

Cloudreach conducted an in-depth business analysis and then deployed Salesforce using an Agile approach. The solution included intensive training and a lengthy adoption period. The results for Skyscanner included a reduction in double data entry, alignment of Outlook with Salesforce, a significant reduction in the end-to-end B2B sales cycle, and the centralization of all sales data. Cloudreach enabled Skyscanner to gain an enhanced view of its business processes and improve internal knowledge transfer.

Skyscanner