Case Study: Rapha achieves faster image and video delivery with Cloudinary

Rapha speeds image delivery 90% with Cloudinary

Rapha, a cycling apparel brand, faced challenges with its outdated, rigid e-commerce and content management system that slowed down its vital digital imagery and video workflows. This bottleneck hindered the speed at which its merchandising and brand teams could deliver new content. Seeking a modern solution, the company partnered with Cloudinary for its digital asset management and delivery services as part of a larger move to a MACH architecture.

By implementing Cloudinary's services, Rapha achieved dramatic improvements in media delivery and site performance. Cloudinary provided built-in transformations and automated workflows, resulting in image delivery becoming 90% faster and video delivery 50% faster. The solution also boosted key image-load and rendering metrics by 20-80%, significantly improving page load times and Core Web Vitals scores for better SEO and customer engagement.

Rapha