Case Study: Marks & Spencer delivers beautiful CX with Cloudinary

Marks & Spencer increases conversions by 0.5% with Cloudinary

Marks & Spencer, a major UK retailer, faced challenges with fragmented digital media systems that slowed website updates and hampered customer experience. Their decentralized approach made it difficult to showcase products quickly, and a lack of video content limited engagement. To modernize its digital content strategy, M&S partnered with Cloudinary.

Implementing Cloudinary's media management platform provided a single source of truth for assets and unlocked video capabilities for the first time. This solution drastically reduced website update times from days to seconds. As a result, Marks & Spencer increased conversions by 0.5% and gained the ability to rapidly deploy rich media, enhancing the online presentation of its products.

Marks & Spencer