Case Study: VSCO achieves lower cloud costs and faster global experiences with Cloudflare

VSCO cuts cloud costs and slashes API delays from 3 seconds to under 500 ms with Cloudflare

VSCO, a creative community platform for photographers, faced high and unpredictable cloud costs, performance limitations in key regions, and restrictive security controls with their prior provider. Their existing web application firewall and DDoS services were expensive and lacked granularity, hindering growth and innovation.

The solution implemented with Cloudflare involved migrating over two petabytes of image storage to Cloudflare R2, adopting Cloudflare's security suite including WAF and DDoS protection, and leveraging Cloudflare Workers AI to power their new VSCO Canvas AI tool. As a result, VSCO cut six-figure monthly security bills, saw API network performance improve by 6x in poor markets reducing delays from over three seconds to under 500 milliseconds, and built scalable AI features. Cloudflare provided predictable costs, superior global performance, and a platform for further innovation.

VSCO