Case Study: U.S. Xpress achieves a 15.65% bounce-rate reduction and boosts hiring conversions with Cloudflare AMP Real URL

U.S. Xpress - Customer Case Study

US Xpress, a large trucking company, faced a recruiting bottleneck as rapid growth outpaced available drivers. Working with the Johnson Group, they discovered that job pages often took over a minute to load on mobile—and with 86% of candidates applying on the go, the slow mobile experience was hurting conversions.

The Johnson Group converted the hiring pages to Google AMP and then implemented Cloudflare AMP Real URL to fix attribution and performance issues. The change cut bounce rates on AMP pages by 15.65%, improved engagement and conversions, helped US Xpress hire more drivers, and is projected to save the company over $1 million annually.

U.S. Xpress