Case Study: Udaan secures India’s largest B2B platform with Cloudflare Access

Udaan Taps Cloudflare Access to Secure India’s Largest B2B Platform

Udaan, India’s largest B2B e‑commerce platform, connects 3 million retailers across 900 cities with 20,000 sellers offering a wide range of products. Rapid growth and a complex partner ecosystem created security and access challenges: the company needed robust protection from hostile attacks, reliable performance at scale, and a modern alternative to brittle VPN-based authentication for employees, contractors, and vendors.

Udaan adopted Cloudflare’s unified security and performance stack—WAF, DDoS mitigation, Argo Smart Routing, HTTP/2—and implemented Cloudflare Access as a zero‑trust replacement for VPNs. The result: thousands of users protected with granular, per-user access policies, simplified contractor onboarding, lower operational overhead, and improved security and performance without added latency.

Udaan

Amod Malviya

Co-founder