Case Study: SYBO achieves global game performance and major cost savings with Cloudflare

SYBO serves up to 1 petabyte of monthly traffic and saves $60,000 a month with Cloudflare

SYBO, the Copenhagen-based gaming company behind the hit mobile game Subway Surfers, faced infrastructure challenges that constrained its global reach. Its original setup caused connection difficulties for players on mobile ISPs worldwide, increasing latency and disconnects. SYBO needed a solution from Cloudflare to better connect its global user base to its cloud services.

Cloudflare implemented Argo Smart Routing and R2 to solve SYBO's challenges. This solution provided affordable global reach, improved performance by up to 80% in key markets like India, and enabled creative freedom with high-resolution assets. Cloudflare's services also mitigated regular DDoS attacks and blocked millions of malicious bot requests. As a result, SYBO now serves up to a petabyte of monthly traffic, saves approximately $60,000 each month, and has expanded its ability to experiment and enter new markets.

SYBO