Case Study: Sulvo achieves 50% reduction in invalid ad activity and up to 300% faster decisioning with Cloudflare

Sulvo Harnesses Cloudflare to Increase Advertising Integrity Across the Digital Marketplace

Sulvo is a patented programmatic ad server that serves tens of billions of impressions monthly and provides revenue‑balancing UX and compliance with industry guidelines. The company faced a major industry challenge: widespread bot traffic that erodes advertiser trust and forces publishers to sell lower‑quality impressions, and previous mitigation efforts were too slow or opaque to protect publisher and advertiser interests.

By moving its platform to Cloudflare, Sulvo adopted Cloudflare’s bot management to scan impressions in real time without adding page tags, achieving 100–300% faster performance than alternatives. The result was a dramatic improvement in ad quality and reputation—decisioning speed more than doubled and invalid activity fell by about 50%, protecting publisher earnings and restoring advertiser confidence in the marketplace.

Sulvo

Romeo Ju

President