Case Study: PChome eliminates image buffering and boosts user experience during traffic spikes with Cloudflare

PChome - Customer Case Study

PChome, Taiwan’s leading integrated e-commerce group founded in 1996, relied on a self-built CDN that struggled during high-traffic promotional periods. The limited capacity caused image buffering and slow load times for push advertisements, prompting PChome to seek an external solution to improve customer experience and retention.

PChome adopted Cloudflare’s global network, which eliminated image buffering and kept the site loading smoothly even during traffic spikes. The migration delivered noticeable speed improvements, a user-friendly interface, and responsive, knowledgeable support from Cloudflare, enhancing overall user experience and operational simplicity.

PChome

Chen Tsan-Yuan

Assistant Vice President