Case Study: PartsTrader prevents skyrocketing costs from malicious traffic and ensures availability with Cloudflare

PartsTrader - Customer Case Study

PartsTrader is an online auction marketplace that connects repair shops with automotive parts suppliers, serving customers in the US and New Zealand with strong market penetration in NZ. As it migrated from on-premises hardware—relying on an F5 load balancer that also handled business logic—to a cloud environment, the company faced inflexible cloud alternatives and needed cloud-based DDoS mitigation to prevent costly downtime and protect revenue and reputation.

PartsTrader selected Cloudflare for its flexible, easy-to-use cloud load balancing and flat-rate DDoS protection. Cloudflare seamlessly replaced the legacy hardware, gave PartsTrader predictable costs (no surprise spikes from attacks), and enabled rapid blocking of malicious traffic—improving application availability and supporting the company’s growth goals.

PartsTrader

Adam Greenlee

Systems Engineering Lead