Case Study: Pacsun improves site performance and stops bot attacks with Cloudflare

Pacsun makes sites 27% faster overnight with Cloudflare

PacSun, a fashion retailer, faced challenges with automated bot attacks during high-demand online sales events. These attacks caused website outages and inventory hoarding, leading to lost revenue and eroded customer confidence. Their previous security and CDN provider was unable to adequately handle the sophisticated bot traffic. PacSun turned to vendor Cloudflare for a solution, implementing its Web Application Firewall (WAF), Secure DNS, and DDoS protection.

By switching to Cloudflare, PacSun's system became 27% faster overnight with improved cache rates. Cloudflare's Bot Management successfully stopped the vast majority of malicious bot traffic, reducing attacks reaching the website to just 1%. This eliminated the need for manual intervention during sales events and prevented site outages, protecting millions in revenue. The vendor Cloudflare provided a reliable solution that ensured a frictionless customer experience.

PacSun