Case Study: Manduka achieves 58% faster page loads and higher conversions with Cloudflare

Manduka uses Cloudflare to optimize the performance of its Shopify store as traffic grows post-pandemic

Manduka, a Los Angeles–based maker of responsibly produced yoga mats, equipment, and apparel, serves both B2C and B2B customers from a single Shopify storefront. After replatforming to Shopify to handle a post‑pandemic surge in demand, the company still faced slow page load times and difficult site customization because in‑house and third‑party apps were hurting performance and it was hard to present slightly different experiences for consumer and business visitors.

Manduka deployed Cloudflare’s CDN via Orange‑to‑Orange (O2O) and Cloudflare Workers to move app processes to the network edge, simplify customization, and access performance analytics. The changes cut page load times by more than half (around 50–58%), boosted conversions and search rankings, and reduced internal troubleshooting, enabling faster, more tailored shopping experiences while freeing the team to focus on innovation.

Manduka

Justin Burrow

Senior Manager, Digital