Case Study: a major South Korean ecommerce marketplace stops automated attacks and boosts performance with Cloudflare application security

Major South Korean ecommerce marketplace blocks 100% of DDoS attacks with Cloudflare

A major South Korean ecommerce marketplace was facing sophisticated automated threats, including malicious bot traffic and DDoS attacks, which disrupted services, degraded performance, and compromised user data. Their legacy security solution generated high false positives, blocking legitimate customers and hurting revenue. They partnered with Bespin Global to find a new solution and ultimately selected Cloudflare's Web Application Firewall (WAF) and security services.

By implementing Cloudflare's cloud-native WAF, Bot Management, and DDoS protection, the company accurately identified and blocked threats while eliminating disruptions for genuine users. The solution, deployed via Cloudflare's South Korean point of presence, ensured low latency. As a result, they blocked nearly 100% of DDoS and malicious bot activity, reduced page load times by over 50%, and saw a drop in customer complaints and a consistent rise in revenue and traffic.