Case Study: Luxury Link achieves 96% cost reduction, 42% faster dynamic pages and 40% bandwidth savings with Cloudflare

Luxury Link Has Pioneered The Web Based Auction Model For Luxury Travel

Luxury Link, founded in 1997, pioneered the web-based auction model for luxury travel and serves a savvy, value-focused audience. The company needed to continually optimize its site experience—design, merchandising, SEO, site performance and the conversion funnel—while ensuring robust DDoS protection and seasonal relevance.

By moving to Cloudflare for CDN, security and performance, Luxury Link cut costs from $4,000 to $160 per month and gained DDoS mitigation. The change delivered a 42% reduction in dynamic page download time and a 40% drop in bandwidth usage, improving site performance, visitor experience and operational efficiency.

Luxury Link

Chris Holland

Director of Technology