Case Study: Lucky Vitamin achieves faster global performance and robust DDoS protection with Cloudflare

Lucky Vitamin - Customer Case Study

LuckyVitamin began as a family-owned chain of pharmacies and moved online in 2004, growing into a global e-commerce retailer serving 50 countries with over 37,000 products. Rapid growth exposed limits of their on‑premises, hardware-based stack—security, web acceleration, and CDN were handled by separate solutions—so they needed a consolidated, scalable platform with built-in DDoS protection and better global performance.

LuckyVitamin migrated key services to Cloudflare, adopting its CDN, security suite, and Argo Smart Routing for uncached dynamic requests like checkout. The hybrid cloud setup reduced latency, improved site availability worldwide, strengthened DDoS defenses, and sped up the checkout flow—helping ensure faster, more reliable shopping experiences and lowering the risk of cart abandonment.

Lucky Vitamin

Sam Wolf

Founder & Chief Executive Officer