Case Study: Hotel Urbano achieves Black Friday resiliency and faster site performance with Cloudflare

Hotel Urbano - Customer Case Study

Hotel Urbano is a travel marketplace in Brazil and Latin America that helps travelers find and book hotels, packages, and activities. Facing a massive Black Friday traffic surge, the team feared site slowdowns or outages that would hurt customer experience and revenue on one of their biggest sales days.

They deployed Cloudflare’s CDN, Always Online caching and WAF to serve cached content when origin servers are overloaded or offline, reduce server load, and block layer-7 attacks. The result: the site stayed responsive through Black Friday spikes, improved performance for users, stronger security, and meaningful cost savings from reduced origin traffic.

Hotel Urbano

Carlos Rios

Chief Technology Officer