Case Study: Wethenew achieves secure transactions and bot protection with Cloudflare

French ecommerce platform Wethenew keeps transactions for sneaker lovers secure with Cloudflare

Wethenew is a French e‑commerce platform that resells new, authenticated, limited‑edition sneakers to a global audience. Facing high traffic and sophisticated bot attacks — plus the need to protect customer data and prevent abuse of its seller marketplace while hosting on Shopify — the company sought a security layer that wouldn’t disrupt the site and would reduce the burden on its IT team.

Wethenew deployed Cloudflare’s Bot Management, Web Application Firewall and DDoS protection to add a lightweight security layer on Shopify. The quick implementation delivered real‑time bot blocking, clearer security analytics, and fewer security incidents, allowing the team to focus on business projects, improve customer trust and loyalty, and prevent seller abuse.

Wethenew

David Raux

Chief Technical Officer