Case Study: ForestNation achieves 23% faster site performance with Cloudflare Argo Smart Routing

ForestNation Makes The Earth Greener With A Faster, More Secure, And Less Expensive Website

ForestNation produces branded, easily plantable tree kits for companies and nonprofits and plants a matching tree in a developing country for every kit sold. Each kit includes a unique code that lets recipients register and share their tree online, creating a social, community-driven experience. To support that integrated offline‑to‑online product, ForestNation needed faster page loads, lower bandwidth costs and more reliable DNS so users could engage with the platform without delays.

ForestNation tested Cloudflare’s Free plan, switched their nameservers to Cloudflare, and enabled Argo Smart Routing, which routes traffic across Cloudflare’s fastest paths. The changes made the site more reliable, secure and responsive, delivering a 23% performance improvement and a noticeably better experience for their online community.

ForestNation

Andrew Pothecary

CEO