Case Study: Flo, the leading women’s health app, achieves enhanced data protection and 30% faster app performance with Cloudflare

Flo, the Leading Women’s Health App, Helps Safeguard Customer Data With Cloudflare

Flo is the leading women’s health app with 87 million installs and 27 million monthly active users, handling highly sensitive data like fertility tracking and reproductive health. Protecting that personal information while maintaining global app reliability and fast performance was a critical challenge for the company.

Flo deployed Cloudflare’s network-layer security and performance services — including Web Application Firewall, rate limiting, DDoS mitigation, smart traffic routing, and Cloudflare Stream for video — gaining deep traffic insights from Cloudflare’s global network. The result: 30% faster response times and improved reliability across regions, proprietary WAF protections that block the majority of application-layer threats, and a revamped video experience that drives 10× more viewing (over 14.5 million minutes per month), helping Flo raise security standards for women’s health apps.

Flo

Roman Bugaev

Chief Technology Officer