Case Study: FanHero achieves 375,000-viewer scalability and protects multi‑million‑dollar contracts with Cloudflare Waiting Room

FanHero uses Cloudflare Waiting Room to elevate user experience and protect multi-million dollar contracts

FanHero is a white‑label video platform (founded in 2016) that hosts and monetizes live and on‑demand content for sports, corporate, and educational customers. Their business depends on instant availability for potentially hundreds of thousands of viewers, and sudden surges—especially concurrent payment submissions—threatened third‑party payment capacity, user experience, and multi‑million dollar contracts with SLAs measured in minutes.

FanHero deployed Cloudflare Waiting Room, a virtual queue that controls access rates so infrastructure and payment partners can autoscale without being overwhelmed. The solution has been used across dozens of events and enabled a single live stream to serve 375,000 visitors (100,000 paid viewers) smoothly, helping FanHero meet SLAs, avoid outages, and retain high‑value contracts.

FanHero

Humberto Farias

Chief Executive Officer