Case Study: Falabella boosts website speed and operational agility with Cloudflare

Falabella cuts cache purge time from 2 hours to 20 milliseconds with Cloudflare

Falabella, one of the largest retailers in Latin America, faced the challenge of transforming its successful legacy business operations for the digital age to maintain its competitive advantage. The company needed to improve the agility, performance, and security of its web properties to better serve its online customers. To address this, Falabella chose to partner with Cloudflare, utilizing its DDoS Protection and CDN services.

By implementing Cloudflare's solutions, Falabella achieved significantly better operational capabilities and website performance. The vendor's platform drastically improved cache purge times from two hours to just 20-30 milliseconds, resulting in a much faster loading homepage for customers. This performance improvement was internalized as a key business metric, directly linking faster page loads to increased sales and customer confidence.

Falabella