Case Study: Entain achieves 24/7 low-latency global gaming and stronger security with Cloudflare

Entain partners with Cloudflare to provide 24/7 entertainment to their global customer base

Entain (formerly GVC) is one of the world’s largest sports betting and gaming groups—owning brands like bwin, Ladbrokes, Coral, partypoker and BETMGM—and its in‑house platform handles millions of transactions daily (over 2M sports bets, 100M casino spins and 21M poker hands). The company needed 24/7 ultra‑low‑latency performance and stronger security to stop account takeovers, content scraping and IP theft, while replacing a costly, complex vendor with a simpler, API‑driven solution that would let developers automate operations.

Entain implemented Cloudflare’s CDN, Load Balancing, Argo Smart Routing, WAF, Rate Limiting and Spectrum to accelerate and protect both web and TCP/UDP applications. The deployment delivered measurable gains—Argo cut page load times by 53% in Brazil, Cloudflare blocks millions of threats monthly, Load Balancing enabled active‑active redundancy, Spectrum secures poker and other TCP/UDP games, and API automation reduced operational overhead and eased global expansion and compliance.

Entain

Christoph Haas

Director of Entain Sports Technology