Case Study: Blibli achieves DDoS-resilient, frictionless online shopping with Cloudflare Zero Trust and Magic Transit

Cloudflare Zero Trust solutions secure Blibli’s infrastructure for a frictionless online shopping experience

Blibli, one of Indonesia’s top five online retailers serving a growing affluent customer base, struggled with competitor-driven volumetric DDoS attacks, malicious bots that hoarded inventory and spiked bandwidth costs, and a fragile on‑premise payment gateway that must connect directly to banks. These threats repeatedly disrupted payments during major promotions, harming revenue and customer trust, while the company accelerated plans for Zero Trust remote access during the pandemic.

Blibli implemented Cloudflare Magic Transit and Magic Firewall for network‑level DDoS protection, Cloudflare Bot Management and rate limiting to stop automated inventory hoarding, and Cloudflare Zero Trust for identity‑based access to internal apps. The deployment was rapid and easy to manage, automatically mitigating attacks to keep ecommerce and payment systems online, cutting bot activity and related bandwidth/computing costs by over 35%, preventing product blocking, and securing remote employees without heavy new infrastructure.

Blibli

Rendra Perdana

Cybersecurity Architect