Case Study: TownNews.com achieves robust DDoS protection and $15,000/month cost savings with Cloudflare Magic Transit

Cloudflare Magic Transit enables TownNews to enhance security & lower costs

TownNews provides digital transformation and CMS solutions to more than 2,000 local media outlets, including analytics and ancillary products to boost subscriptions and ad revenue. Because news sites are frequent DDoS targets, TownNews struggled with a legacy DDoS provider that was slow to enable protections, complex to manage, and expensive on an on‑demand basis, so the company often had to absorb attacks and face unpredictable costs.

TownNews adopted Cloudflare Magic Transit (alongside its existing Cloudflare CDN) to deliver software‑defined, API‑controllable DDoS protection for on‑prem infrastructure without rerouting to distant scrubbing centers. The predictable, flat pricing and easy setup delivered faster, more robust mitigation, saved more than $15,000 per month by offloading origin traffic and avoiding downtime, and helped avoid millions in hardware investment while preserving fast page loads during traffic spikes.

TownNews.com

Chris Murley

Director of Product & Infrastructure