Case Study: Bespoke Post achieves fast, secure ecommerce performance during 10–15x traffic spikes with Cloudflare

Cloudflare keeps Bespoke Post’s ecommerce platform fast and secure through the most extreme traffic spikes

Bespoke Post is an e-commerce subscription service that curates high-quality goods for men and relies on large, high-resolution images and a smooth mobile experience to drive conversions. Their site faces extreme monthly traffic spikes—about 10–15x normal traffic on the first days of each month—plus the risk of slow performance and high bandwidth costs that could hurt user experience and sales.

By adopting Cloudflare’s CDN, Argo Smart Routing, and Tiered Caching, Bespoke Post serves content from data centers in 200+ cities, offloading origin infrastructure and reducing bandwidth use by about 2.7 TB per month. The result: the site handles extreme spikes without outages, runs >33% faster for routed requests, and gains improved security with threats blocked at Cloudflare’s edge.

Bespoke Post

Jared Hales

Director of Engineering