Case Study: Business of Design achieves reliable, high-quality global video streaming and stronger DDoS protection with Cloudflare

Business of Design - Customer Case Study

Business of Design, founded by interior design expert Kimberley Seldon, is an online learning platform for professional designers with over 3,000 members and a paid catalog of more than 350 instructional videos. As the site grew, it faced rising volumes of unwanted spam and DDoS traffic that degraded performance, while streaming videos directly from the company’s servers led to poor playback quality for many subscribers—particularly overseas—triggering escalating support requests.

Business of Design adopted Cloudflare in early 2018 for DDoS protection, traffic identification, and rate limiting, then moved its paid video catalog to Cloudflare Stream to leverage a global CDN, automatic encoding, and an embeddable player. The change eliminated most video-quality complaints, simplified uploads and publishing, reduced load on their origin servers, and delivered a cost-effective way to keep the site online and subscribers satisfied.

Business of Design

Kimberley Seldon

Founder