Case Study: AutoAnything achieves an 85% drop in malicious traffic and ~4x increase in conversions with Cloudflare Bot Management

AutoAnything Mitigates Bot Attack Using Cloudflare

AutoAnything, a San Diego–based online retailer of specialized automotive products, experienced an unexplained spike in direct traffic that coincided with falling conversion rates. Investigation revealed malicious bots imitating direct visitors, contaminating marketing analytics and slowing page loads—especially on specific product pages.

By deploying Cloudflare Bot Management, AutoAnything automatically identified and filtered bad-bot traffic, restoring accurate visitor data and improving site performance. The change produced an immediate 85% drop in malicious requests and about a 4x increase in conversion rates.

AutoAnything

Marie Britt

Business Intelligence Analyst