Case Study: Anadolu Efes accelerates sales and strengthens business continuity with Cloudflare

Anadolu Efes cuts latency from 250 ms to 30–40 ms with Cloudflare

Anadolu Efes, a major international brewing company, faced challenges with a complex legacy IT network and modern application security threats. Their slow and cumbersome connectivity was directly impacting sales operations and business continuity. To address this, they turned to Cloudflare's connectivity cloud for a consolidated approach to security and networking.

Cloudflare implemented a unified platform using products like its Web Application Firewall (WAF), DDoS Protection, and the Cloudflare One secure access service edge (SASE) platform. This replaced their traditional VPNs and MPLS, providing Zero Trust access and a faster global network. As a result, Anadolu Efes blocked about 1 million malicious requests monthly, reduced application latency from 250ms to 30-40ms, and cut new site deployment times from weeks to hours. Cloudflare provided a centralised security hub that accelerated sales team performance and strengthened business resilience.