Case Study: AllSaints achieves faster, more secure global eCommerce and cost savings with Cloudflare

AllSaints Taps Cloudflare to Stay Fast, Secure, and Looking Smart

AllSaints, a global British fashion retailer with over 200 stores and localized e-commerce sites, needed faster, more reliable performance and stronger security after finding its previous CDN expensive and ineffective. The team required acceleration for both static and dynamic content (like shopping carts), high-quality image delivery without sacrificing detail, and built-in protections to meet PCI and GDPR expectations.

AllSaints deployed Cloudflare’s global CDN, image optimization, Argo Smart Routing for dynamic traffic, and built‑in WAF and SSL. The result: 80% of web content served from Cloudflare, 32% of traffic routed through Argo delivering a 21% performance boost, significant bandwidth cost savings, and the WAF blocking as many as 88,000 attacks in a 24‑hour period — all while lowering costs and keeping sites fast and secure during peak events like Black Friday.

AllSaints

Andy Dean

Technical Operations Manager