Case Study: AllSaints achieves faster, more secure ecommerce with Cloudflare

AllSaints boosts site speed and blocks 88,000 attacks with Cloudflare

AllSaints, a global retail company, needed a solution to handle sudden traffic surges and enhance the security of its ecommerce platforms. Their existing CDN provider could not maintain site performance during peak loads, and the company was frequently targeted by cyberattacks. They partnered with Cloudflare for its CDN and Web Application Firewall (WAF) to improve site stability and protect customer data.

By implementing Cloudflare's global CDN, tiered caching, and Argo Smart Routing, AllSaints achieved significantly faster site speeds even during large traffic influxes. The Cloudflare WAF blocked up to 88,000 attacks in a 24-hour period, protecting against DDoS and BIN attacks. This resulted in increased site stability with no outages in years and a 21% performance gain on routes managed by Argo, ultimately benefiting the company's bottom line.

AllSaints