Case Study: Alice Blue achieves complete DDoS protection and faster trading performance with Cloudflare

Alice Blue - Customer Case Study

Alice Blue is a Bangalore-based discount stock broker that provides online share trading and depository services. Because every millisecond matters in fintech, the company was severely impacted by persistent DDoS attacks that degraded performance and caused full platform outages about twice a month; prior mitigations like a load balancer and a CDN could not keep up.

After starting on Cloudflare’s free plan and upgrading to a paid subscription, Alice Blue deployed Cloudflare’s DDoS protection, WAF, Rate Limiting and Argo Smart Routing. The suite stopped the attacks entirely, reduced page load times, improved overall reliability, and provided consolidated reporting that simplified regulatory compliance and helped deliver a better customer experience.

Alice Blue

Nagarjun Ramesh

Chief Technology Officer