Case Study: Marks & Spencer achieves a 360-degree customer view and improved attribution with Cloudera

Marks & Spencer Develops Next Generation Analytics Capabilities with Cloudera

Marks & Spencer, the long-established UK retailer with hundreds of stores and a large international presence, needed a next‑generation analytics capability to unify data from multiple sources, build a 360‑degree view of customers, improve device attribution modeling and bring advanced analytics in‑house to support marketing, finance and e‑commerce decision making.

M&S selected Cloudera Enterprise Data Hub and used Cloudera University and professional services alongside an internal cross‑functional team to deploy a scalable, secure analytics platform. The result is an enterprise analytics capability that delivers deeper customer insight and purchase‑pattern understanding, better attribution and more personalized, targeted communications — helping to improve M&S’s digital platform and business decision making.

Marks & Spencer

Jagpal Jheeta

Head of Business Information and Customer Insight