Case Study: TIM achieves a rapid connected-car and IoT go-to-market — launches 40 products in 30 months with CloudBlue

TIM drives its connected car project with solutions from CloudBlue

TIM, a leading Italian telecommunications company with nearly €26B in revenue, needed to bundle email, internet and new connected car services into a scalable offering but faced minimal cost control, limited flexibility and no lean go-to-market strategy. To overcome these constraints, TIM engaged CloudBlue and its CloudBlue Commerce platform to modernize how it packaged and sold bundled and IoT-based services.

CloudBlue implemented an end-to-end platform for subscription and catalog management, enabling TIM to launch a “TIM OPEN” platform business model, automate app onboarding and provide partners with an IaaS foundation. The CloudBlue-powered transformation produced measurable results: TIM launched 40 products in 30 months, streamlined onboarding through automation and standards, and delivered complete connected car and IoT service management.

TIM

Francesco Fraccalvieri

Head of marketing for B2B and Marketplace