Case Study: Telefónica Tech achieves marketplace transformation and digital portfolio growth with CloudBlue

Telefónica Tech migrates 400k Microsoft users with CloudBlue

Telefónica Tech, a telecommunications company, needed to scale its digital services and subscriptions to meet market demand. Their challenge was to implement a successful and secure marketplace strategy, which required a complete redesign of their as-a-service offering for SMEs. To achieve this large-scale transformation, they partnered with CloudBlue to build their marketplace platform.

Using the CloudBlue platform, Telefónica Tech developed a fully automated marketplace to bundle and sell its own services alongside those of partners. This solution digitized the customer journey, allowed for portfolio expansion with third-party vendors, and enabled the migration of over 400,000 Microsoft users. The results for Telefónica Tech included a superior customer experience, an improved brand reputation, and the ability to operate its marketplace strategy in more than 10 countries.

Telefónica Tech

Alexis Eduardo Hostos Gonzales

Head of Segments & Markets