Case Study: Claro deploys a scalable multi-tier distribution channel with CloudBlue

Claro scales multi-country SaaS and IaaS across 16 countries with CloudBlue

América Móvil / Claro, a major telecommunications company operating across 25 countries, faced the challenge of scaling its multi-subsidiary SaaS and IaaS catalog. They needed a sustainable solution to distribute products, share pricing, and launch new vendors across their diverse network, which involved multiple languages, currencies, and operating systems. To address this complexity, they partnered with the vendor CloudBlue.

CloudBlue provided a centralized e-commerce platform that automated onboarding, procurement, and fulfillment. This solution allowed América Móvil / Claro to run several tailored B2B marketplaces from one system, leveraging CloudBlue's catalog of over 200 vendors. The results included a clear overview of all operations, the ability to scale easily across 16 countries, and a valuable unique selling proposition of operating in both USD and local currencies.

Claro