Case Study: Bechtle AG achieves catalog expansion, saves 100,000 resource hours and accelerates time-to-market with CloudBlue

Bechtle AG - Customer Case Study

Bechtle AG, a large European IT services firm and MSP, faced slow, manual vendor onboarding and fragmented cloud procurement that delayed new product integrations and drove up maintenance costs as it worked to unify buying across more than 100 business units. To solve this, Bechtle AG partnered with CloudBlue to syndicate CloudBlue’s product catalog and automate supplier onboarding and marketplace operations.

CloudBlue implemented an automated marketplace syndication and provisioning solution that eliminated per-vendor integrations, enabled unified cloud procurement and usage-based billing, and let Bechtle AG offer flexible subscription bundles. The outcome: Bechtle AG gained access to hundreds of top B2B solutions (including Azure, Google, and AWS), can share new products across its 100+ units, significantly accelerated time to market, and saved an estimated 100,000 resource hours thanks to CloudBlue.

Bechtle AG

Thomas Mitzka

Product Manager AWS