Case Study: Bechtle AG achieves faster product releases and an automated multi-vendor marketplace with CloudBlue

Bechtle AG - Customer Case Study

Bechtle AG, an operator of more than 80 IT system houses serving 70,000+ customers, needed to untangle development complexity, shorten product release cycles, and scale vendor onboarding for its marketplace without driving up costs. Manual catalog expansion and slow, resource-intensive negotiations to add vendors made it hard to offer bundled solutions and automated fulfillment at scale, so Bechtle AG partnered with CloudBlue and adopted CloudBlue Connect.

CloudBlue implemented CloudBlue Connect to provide a single API/interface and ready-to-use connectors, giving Bechtle AG immediate access to 200+ vendor integrations, automated product fulfillment and consolidated billing (one monthly bill), and multi-cloud bundle orchestration. As a result, Bechtle AG accelerated catalog expansion, slashed development time, eliminated manual vendor sourcing, and expanded offerings without increasing costs or time-to-revenue, improving customer trust and retention.

Bechtle AG

Dirk Müller Niesser

General Manager