Case Study: A1 Digital launches a multichannel B2B marketplace in 6 months and automates 95% of operations with CloudBlue

A1 Digital

A1 Digital, the Austrian digital arm of a telecommunications group, needed to build a supply chain capable of supporting a multi‑tiered, multichannel B2B marketplace. The complex ordering and fulfillment lifecycle — vendor onboarding, product listings and subscription cost calculations — was creating development overhead that threatened time to market. A1 Digital partnered with CloudBlue, using CloudBlue’s platform and CloudBlue Commerce off‑the‑shelf automations to address the challenge.

CloudBlue centralized operations, applied ready automations and a 200+ vendor product catalog, and automated billing for custom pricing, multi‑country subscriptions and multi‑currency calculations. As a result, A1 Digital automated 95% of its use cases, launched a self‑serve B2B marketplace in six months, reduced development complexity and costs, and rapidly scaled across 12 countries in Europe and Latin America — delivering clear time and efficiency gains with CloudBlue.

A1 Digital

Herwig Kaltenhauser

Head of Cloud Automation Platform Technology