Case Study: Allbound improves CRM integrations and accelerates time to market with Cloud Elements

Allbound CRM Integrations Improve Performance

Channelscaler, a provider of channel sales platform software, needed a third-party solution to manage integrations with CRM systems. This was necessary to modernize and improve how sales and marketing content was delivered through its application without diverting developer resources from core customer challenges. They turned to the vendor Cloud Elements for a solution.

Using the Cloud Elements CRM Hub, Channelscaler integrated with Salesforce for both standard and custom objects in under 20 hours of development time. This solution eliminated the need for them to maintain the integration infrastructure themselves. The results were significant, with Cloud Elements successfully handling over 40,000 API calls per day, a volume that would have required a substantially larger investment of resources to manage in-house.

Channelscaler

Kyle Burnett

CTO & Co-Founder