Case Study: Turing Streamlines ABM and Account Qualification with CloseFactor

Turing streamlines ABM across 2-million engineers with CloseFactor

Turing, a company that uses AI to help businesses hire remote software engineers, faced the challenge of efficiently prioritizing the right accounts for its account-based marketing (ABM) efforts. Their small but growing team needed to identify which companies had the urgent hiring needs and buying catalysts to use their service, a manual process that was time-consuming and inefficient for their sales and marketing teams. They turned to the vendor CloseFactor for a solution.

By implementing CloseFactor's AI/ML platform, Turing's teams gained a clear, automated view of target accounts and their hiring activity. This provided a single source of truth for ABM and sales to partner effectively, saving significant time on manual research. The solution from CloseFactor enabled faster identification of high-potential accounts, allowed for more contextual customer engagements, and helped drive pipeline growth with a higher return.

Turing