Case Study: Stardog boosts prospecting, pipeline, and deal speed with CloseFactor

Supercharged Prospecting, Pipeline Generation and Opportunity Acceleration

Stardog, an enterprise knowledge graph platform provider, needed a better way to identify the right target accounts and buyer personas across a wide range of industries and use cases. With a lean sales team and a broad market opportunity, Stardog turned to CloseFactor to help focus its go-to-market efforts on accounts with clear customer pain around knowledge management and information discovery, and where the buyer was ready to operationalize the technology.

CloseFactor provided Stardog with customized market indicators, account maps, and persona intelligence that surfaced the most relevant accounts, projects, initiatives, and decision-makers. Within less than two weeks, Stardog’s team was booking meetings with the right personas, and reps reported major time savings—one example noted sourcing 60 prospects in 30 seconds instead of 1.5 hours. CloseFactor also helped surface additional relevant titles, increased productivity, and contributed to stronger pipeline and faster deal acceleration.

Stardog

Sydney Settle

Account Development Team Lead