Case Study: Chronosphere Builds a Proprietary TAM with CloseFactor

Powering and super-charging Chronosphere’s growth

Chronosphere, a purpose-built cloud-native monitoring platform for large and scaling engineering organizations, needed a better way to size, segment, and prioritize its go-to-market efforts. The team found that traditional firmographic data and funding information were not enough to identify the right buying initiatives or buyer personas for the accounts they wanted to target.

CloseFactor helped Chronosphere build a proprietary TAM and account prioritization model using its platform and automated research assistance. With forward-looking buying indicators and richer territories tailored to Chronosphere’s value proposition, the company saw higher quality and quantity of pipeline from target accounts, faster ramp for AE and BDR teams, and a clearer path to execution across rich territories.

Chronosphere

Ali Jones

Head of Revenue Operations