Case Study: Kentik cuts list building and prospect research time by 40% with CloseFactor

Kentik - Customer Case Study

Kentik, a provider of an internet-native network observability SaaS platform, needed a faster way to identify the right target accounts and buyer personas for its growing sales team. As demand surged during COVID-19 and network traffic spiked, Kentik wanted to avoid time-consuming account-by-account research and focus on prospects most likely to need its solution.

Kentik implemented CloseFactor to automate prospect research, account calibration, and persona matching across hundreds and thousands of target accounts. By using CloseFactor’s heatmap and machine intelligence to surface high-potential accounts and buying indicators, Kentik cut list building and research time by 40%, helping reps spend more time on outreach and relationship building.

Kentik

Justin Biegel

Chief Operating Officer