CloseFactor
11 Case Studies
A CloseFactor Case Study
AppOmni, a SaaS security company, faced a challenge in efficiently targeting its ideal customers. Their sales reps were spending a significant amount of valuable selling time manually researching accounts and contacts, which hampered productivity. To address this, they turned to the sales intelligence platform from CloseFactor.
By implementing CloseFactor, AppOmni's sales team gained access to accurate data and AI-driven insights that prioritized the right accounts and personas. This automation of the research process freed up reps to focus on selling. As a result, CloseFactor helped AppOmni influence over $6 million in new business and significantly increased sales productivity.