Case Study: LaunchDarkly Achieves 30% Pipeline Growth with CloseFactor

Accelerating Sales Pipeline Coverage At LaunchDarkly With CloseFactor

LaunchDarkly, a feature management platform for software teams, needed a faster way to identify the right target accounts and buyer personas as its sales organization scaled rapidly. With a huge addressable market and a growing team of newly hired reps, the company wanted a more disciplined, repeatable way to focus outbound prospecting on the accounts most likely to have the pain points LaunchDarkly could solve.

Using CloseFactor, LaunchDarkly surfaced the right business initiatives, projects, and personas across target accounts, uncovering more than 2,000 opportunities across 600 accounts. The platform helped reps prepare for discovery calls, align on territory strategy, and act on insights more efficiently; as a result, LaunchDarkly saw pipeline grow 30% quarter over quarter and new sales reps ramp in half the time.

LaunchDarkly

Tammy Sexton

Vice President of Enterprise Sales