Case Study: HR Covered achieves faster sales velocity with Close CRM

Why HR Covered sales leaders switched to Close after a decade of using Salesforce

HR Covered, an early-stage human resources consulting startup serving small Canadian businesses, needed a CRM that could support a growing 8-rep sales team without the complexity and cost of Salesforce. The team was dealing with “CRM analysis paralysis” and wanted an all-in-one system for telephony, texting, Gmail connectivity, lead storage, and better visibility across sales activities.

Close CRM implemented a unified sales platform for HR Covered, centralizing communication, opportunities, and lead data while integrating with tools like Accuity, Slack, Zoom, Zapier, and Gmail. With Close’s Power Dialer, sequences, Smart Views, and call coaching, the team moved faster through outreach and improved collaboration; HR Covered also reported saving money by avoiding outside Salesforce/CRM consultants and said Close became its #1 growth tool.

HR Covered

Randy Nordgren

Sales and Marketing Leader